Any building or physical environment that is being used to drive sales can benefit from physical branding. We know this is true in retail, hospitality, and multi-family, but it is also true for a commercial building attracting tenants or even an employer attracting high potential employees. Our work clarifies the target market, the look and amenities that will attract them, and then either establishes direction for the architect or modifies an existing building or architectural plan to accommodate our findings. The proven results of this work are that spaces attract the target market, sell for more, and lease up faster.